ethics in the diamond jewelry business (part three)
Tokyo, 2010.07.13
I've finished the trio of articles on ethics in the diamond jewelry business. It explains our stance on the ethics of diamonds.
From the article:
From the very beginning, my partner and I got into the business of selling engagement rings not with a mission to change the world, but rather to capitalize on a business opportunity. Today, prices for bridal jewelry in Japan are too high, and we can do better by selling quality products directly on the Internet. Quoting our business plan, “Our customers are people who research their purchases, value quality over brand, and who want more jewelry for their money.”
Sourcing ethical diamonds in Japan is a tough order, but one we have to see through.
