search engine optimization

We launched our business website with fairly basic SEO readiness.

I ran it through an SEO grading utility a while back and got a meh rating of 67%. Today, that now stands at 81%. Getting there!

I've now got several small pieces either live or coming into place:
1. a statement of ethics
2. a privacy policy
3. a greeting from the founder
4. improved description and keyword META tags
5. an improved ring buyer's ebook
6. a print version of the ring buyer's ebook
7. a blog entry on how to buy an engagement ring

me

Three good things that happened today:
1. Got my profile photo into the new "founder's greeting" for the site
2. Redrafted the "founder's greeting" based on feedback from testers
3. Made a piece of track for my son's train system while in a long distance conversation